Previous post:

Next post:

The power of laziness

April 11, 2008

Laziness is an amazingly powerful marketing force.  "Convenience" is a nicer way to put it.

     
  • I still use Orbitz, often a worse experience than Expedia (and more expensive) because they store my preferences.
  • I call the same awful restaurant for Chinese food delivery because their caller ID lets them retrieve my saved credit card and delivery address.
  • Of course, Amazon is the ultimate. Their one-click is so easy that I can buy things by just blinking at the screen.

Take a few minutes to think about how you can use laziness to increase sales:

  1. Save customer preferences
  2. Wish lists
  3. Re-order previous orders with one click
  4. Automatically add purchases to a "favorites" list

Share This Post

Email to a friend:

Privacy: We won't save or reuse these emails.

Thanks for the word of mouth! Your message has been sent!

Please enter a valid email.

Your email failed. Try again later.

Comments

1 comment. Read them below or add one. (Trackback)

{ 1 comment }

Breanna Stebbins April 18, 2008 at 10:08 am

You made a typo here: I call the same awful restaurant for Chinese food delivery because their caller ID lets them retrieve my saveS credit card and delivery address.
Just wanted to correct this so it should say, “saved.”
Thanks!

Comments on this entry are closed.

Previous post:

Next post:

Your Friendly Host

I'm Andy Sernovitz, a fairly helpful marketing guy. I write about word of mouth marketing, ethics, common-sense business, and entrepreneurship.

I'm an author, professional speaker, consultant, and teacher.

I look like this. I'm a Sagittarius. These are my turn-ons. The greatest album in the world. Full bio here...

I Teach Word of Mouth Marketing

GasPedal LogoYou can have amazing word of mouth.

Word of mouth marketing is something you can do very well. My company GasPedal will help you get started quickly, with simple-but-intense training, honest answers, and eye-opening ideas. GasPedal's fast, how-to marketing strategies are affordable, easy to execute, and deliver measurable ROI in 60 days.

Learn more: http://gaspedal.com

Social Media Business CouncilJoin the Social Media Business Council, a brands-only community that helps large organizations build successful social media programs.

Learn more: http://www.socialmedia.org

Tell a Friend

We will not use email addresses for any purpose other than sending this recommendation. (Privacy Policy)

Thanks for the word of mouth! Your message has been sent!

Please enter a valid email.

Your email failed. Try again later.