Nuts

1. Nut Roaster

The simplest laptop cooling system and ergonomic stand:  An empty 3-ring binder.

2. Nut Poppers

How did this product name get approved?  Hundreds of brand managers, ad agencies, factory workers, media buyers. Didn't anyone hear the interns snickering? Is the advertising world that dense?

Comments

BIG Kahuna said... (Apr 21, 2008 7:45:06 AM)

I've been doing a series over on my blog on "When Product Naming Goes Bad". Check them out, I'll be adding this one for sure!

http://www.brandidentityguru.com/wordpress/?p=590

So far I've discussed "Spotted Dick", "Lay's", "Horlicks", "Blow", and
"Bimbo" and this link to some pretty funy URL's:

http://www.brandidentityguru.com/wordpress/?p=612

Jayakumar Balasubramanian said... (Apr 23, 2008 9:43:43 AM)

Hi Andy,

Thanks for this wonderful tip. I tried it in my workplace and it worked wonders. Please check out my blog post for the photographs about the ergonomic laptop stand. http://jayab.blogspot.com/2008/04/ergonomic-laptop-stand.html

Regards,
Jayakumar, Bangalore, India

Craig Rentmeester said... (Apr 23, 2008 2:25:33 PM)

Andy,

Have you seen the commercial for a product call Aciphex?

I saw it for the first time this week.

I think you'll like it.

http://youtube.com/watch?v=rjE3RFHF8qs&feature=related