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I had a great time at the Boise Blogger Meetup. Thanks go to Tac Anderson for setting it up and giving me a great tour of the town, and to Matt Rissell for picking up the tab.
Matt wrote a great summary of the event here.
Justin Foster provided Twitter coverage of my speech later that day to the Boise YPO.
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Word of Mouth Marketing:
How Smart Companies Get People Talking
by Andy Sernovitz
Foreword by Seth Godin,
Afterword by Guy Kawasaki
The practical, hands-on guide to getting people to talk about your company, your cause, and your stuff.
Marketing doesn't have to be so hard.
We believe good marketing is more about brains than bucks. The best business ideas are easy to do, inexpensive, simple, and fun.
"Damn, I Wish I'd Thought of That!" is full of unusually useful ideas borrowed from the smartest marketers.
You can have amazing word of mouth.
Word of mouth marketing is something you can do very well. We'll help you get started quickly, with simple-but-intense training, honest answers, and eye-opening ideas. GasPedal's fast, how-to marketing strategies are affordable, easy to execute, and deliver measurable ROI in 60 days.
Learn more: http://www.gaspedal.com
I'm Andy Sernovitz, a fairly helpful marketing guy. I write about word of mouth marketing, ethics, common-sense business, and entrepreneurship.
I'm an author, professional speaker, consultant, and teacher.
I look like this. I'm a Sagittarius. These are my turnons. The greatest album in the world. Full bio here ...
© 2007 GasPedal
John Hardesty said... (Apr 18, 2008 4:04:00 PM)
Either I just got back from Mexico in that picture or I was at lunch with a group of people that spend too much time blogging indoors!
Justin Foster said... (Apr 18, 2008 10:38:52 PM)
Thanks for taking time to meet up with us. Now we are all asking ourselves "What Would Andy Do?"!
Justin Foster said... (Apr 18, 2008 10:39:39 PM)
Thanks for taking time to meet up with us. Now we are all asking ourselves "What Would Andy Do?"!
Tac Anderson said... (Apr 19, 2008 10:41:05 AM)
Andy, it was great having you come to Boise and join us for lunch. Hopefully next time it'll work out that you'll be able to bring your family with you.