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Scott Ginsberg is the king of authenticity.
Read his blog and books for a wonderful insight into connecting with people. He has a new series of mini-books about how to become more approachable as a salesperson, front-line worker or manager.
Watch this video interview for a quick lesson:
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Word of Mouth Marketing:
How Smart Companies Get People Talking
by Andy Sernovitz
Foreword by Seth Godin,
Afterword by Guy Kawasaki
The practical, hands-on guide to getting people to talk about your company, your cause, and your stuff.
Marketing doesn't have to be so hard.
We believe good marketing is more about brains than bucks. The best business ideas are easy to do, inexpensive, simple, and fun.
"Damn, I Wish I'd Thought of That!" is full of unusually useful ideas borrowed from the smartest marketers.
You can have amazing word of mouth.
Word of mouth marketing is something you can do very well. We'll help you get started quickly, with simple-but-intense training, honest answers, and eye-opening ideas. GasPedal's fast, how-to marketing strategies are affordable, easy to execute, and deliver measurable ROI in 60 days.
Learn more: http://www.gaspedal.com
I'm Andy Sernovitz, a fairly helpful marketing guy. I write about word of mouth marketing, ethics, common-sense business, and entrepreneurship.
I'm an author, professional speaker, consultant, and teacher.
I look like this. I'm a Sagittarius. These are my turnons. The greatest album in the world. Full bio here ...
© 2007 GasPedal
HELLO, my name is Scott said... (Apr 21, 2008 10:45:33 AM)
Thanks for the link love! Wish the video'd work :)
Bill Gammell said... (Apr 21, 2008 10:32:39 PM)
Scott is awesome! I love the no socks thing.
Jason said... (Apr 22, 2008 12:29:05 PM)
Scott just became my new hero. I wasn't expecting the shower shoes, though:)