One little thing
It only takes one little thing to generate massive word of mouth:
- Colorful iMacs
- Zappos' 365-day return policy
- Red Envelope's wrapping paper
- A clever blog post
- One smart salesperson
- A sincere apology
Here's an example:
1coolpen.com makes a nice pocket-sized pen. The word of mouth hook: A lifetime guarantee.
"Pen not working? Out of ink? Just mail the pen back to us. We will send you a new pen FREE."
Don't over-think your word of mouth. Don't let your marketing committee complicate it.
Lesson: Find one, great, simple idea why people should talk about you. Then tell everyone.
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When you're anxious to come up with big ideas, sometimes you miss the power of little ideas. The Damn, I Wish I'd Thought of That! points out, "It only takes one little thing to generate massive word of mouth." See [Read More]
Jen Knoedl said... (Mar 26, 2008 4:54:40 PM)
my mom says "KISS" (keep it simple, sweetie)
good reminder/example, andy.