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11 magic words

"I am a __<company>___ employee and this is my personal opinion."

Use this phrase every time you comment on a blog, message board, or product review. 

It is the secret formula to keeping your self and your company out of a word-of-mouth ethics jam.

You should learn the details of the WOMMA Ethics Code, but those 11 magic words cover almost every situation of blog-related disclosure.  It protects the company from liability from off-the-cuff, real-time comments. It protects you from being seen as a corporate shill.  And it’s just polite.

Trust is built when people know where you’re coming from and who you’re speaking for.  Anger comes when people think you’re hiding something.

Yes, it really is this easy.

(Don’t let your lawyer screw it up.)

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