Previous post:

Next post:

The little things matter

February 6, 2008

I was in a $700 Fairmont hotel room in Miami (paid for by someone else). It was nice.

But what really turned me on was the fantastic coffee with a real French coffee press.

Any hotel could improve the coffee machine and make every guest happier.  It wouldn’t cost more than $50. Why don’t they?

It’s the little things that make people happy. It’s the little things that start word of mouth.

Lesson: Look for one simple conversation-worthy thing you could upgrade today.

CIMG0167 - CopyCIMG0168 - Copy

Share This Post

Email to a friend:

Privacy: We won't save or reuse these emails.

Thanks for the word of mouth! Your message has been sent!

Please enter a valid email.

Your email failed. Try again later.

Comments

6 comments. Read them below or add one. (Trackback)

{ 1 trackback }

The little things matter #2
September 27, 2009 at 1:00 pm

{ 5 comments }

Jesse Kliza February 6, 2008 at 10:14 am

Is that an infuser teapot in the picture as well?!
Very nice!

Jake McKee February 6, 2008 at 10:24 am

Andy, are you in “Wealth Denial”? http://tinyurl.com/27ymud :)

Andy Sernovitz February 6, 2008 at 10:29 am

Nope … I’m in credit card debt denial.
But one of the perks of being a professional speaker is that you get put up at whatever hotel the conference is at. On the other hand, every 5-star St. Regis on the beach is balanced by a Holiday Inn in Dayton.

Matthew Greber February 6, 2008 at 10:57 am

I would suspect that many hotels would dismiss the idea of putting a french press in rooms as cost-prohibitive — not because of the initial outlay, but because they’d assume that users would either break or steal them. Of course, that violates the customer-company pledge you posted earlier in a big way.
(I think another reason might be that many people have no idea how to use a French press, and using them incorrectly leads to burns and coffee grounds strewn about the room.)

Elizabeth February 27, 2008 at 2:02 pm

I no longer use any in-room beverage items. The level of clean is always questionable and, of more concern, how the items get cleaned could be dicey:
http://www.liveleak.com/view?i=a7f_1194813218

Comments on this entry are closed.

Previous post:

Next post:

Your Friendly Host

I'm Andy Sernovitz, a fairly helpful marketing guy. I write about word of mouth marketing, ethics, common-sense business, and entrepreneurship.

I'm an author, professional speaker, consultant, and teacher.

I look like this. I'm a Sagittarius. These are my turn-ons. The greatest album in the world. Full bio here...

I Teach Word of Mouth Marketing

GasPedal LogoYou can have amazing word of mouth.

Word of mouth marketing is something you can do very well. My company GasPedal will help you get started quickly, with simple-but-intense training, honest answers, and eye-opening ideas. GasPedal's fast, how-to marketing strategies are affordable, easy to execute, and deliver measurable ROI in 60 days.

Learn more: http://gaspedal.com

Social Media Business CouncilJoin the Social Media Business Council, a brands-only community that helps large organizations build successful social media programs.

Learn more: http://www.socialmedia.org

Tell a Friend

We will not use email addresses for any purpose other than sending this recommendation. (Privacy Policy)

Thanks for the word of mouth! Your message has been sent!

Please enter a valid email.

Your email failed. Try again later.