Make it easy to read: Jeremiah Owyang
Jeremiah is a top analyst at Forrester Research. He makes a good living selling expensive research. But he has fans because he gives it away too.
The best part: Jeremiah does a great weekly summary on his blog that is perfectly designed for the busy reader. It delivers just what you need to know, in a variety of formats based on how busy you are. Take a look:
I’m respecting your limited time by publishing this weekly summary, read the summary, then quickly scan headlines, read the bullet, then click to learn even more.
I’ve created a category called Digest (you can see archives) where you can start to track and access these going forward. Quickly scan the succinct and categorized headlines, read summary for analysis, and click link to dive in for more. You can subscribe to this digest tag only, which filters only these posts tagged digest.
Need to make decisions about your web strategy? I’m here to help: subscribe to my blog, sign up for emails (right nav), follow me on Twitter, I’ll add you back.
The lesson: Want more readers? Make it easy for them to read how, where, and what they want.
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Jeremiah Owyang said... (Feb 24, 2008 11:12:54 AM)
Thanks Andy! I'm glad you noticed. Some other tips include using easy to understand language. Focus on formatting and the fact that users will scan you posts, not read them word for word.
Scott Schablow said... (Feb 24, 2008 11:31:43 AM)
Andy,
I like your blog format--I wish I would have thought of that. ;-) I hope to stop by often now that I'm following you on Twitter.
Beth Kanter said... (Feb 28, 2008 9:32:24 AM)
Andy,
Found you via visual word of mouth tweet by Jason Falls - the pilots eating tacos.
Anyway, Jeremiah shared a bunch tips about doing summaries --
http://beth.typepad.com/beths_blog/2007/10/nptech-tag-summ.html
Lorraine Ball said... (Mar 7, 2008 4:57:47 PM)
I really like the concept. I manage four blogs for very different audiences. One is simply a compliation of ideas from other sources. So the weekly summary really lets the reader pick only those posts most relevant to them.
The feedback has been very positive.
Lorraine Ball www.roundpeg.biz
Kara Whittington said... (Mar 17, 2008 4:15:20 PM)
Jeremiah is a tremendous resource for sure. I met him at a Web 2.0 conference a few months ago. If you have the opportunity to meet him, do it!