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When you Google "sernovitz" you pretty much get me. Having a relatively rare name make it easy to have a big presence online.
It’s harder for people who have Google-proof names, like Michael Rubin and Jennifer White. There are a zillion results, none of them relevant.
Think about this when you name your next product.
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Thank you Andy. For all those times I was teased in the schoolyard, I know that now, I have the last laugh.
Tell me about it. Google “Michael Rubin” and you get either:
A> A controversial neo-conservative commentator for the American Enterprise Institute
B> A filmmaker who has created popular video games for LucasArts
C> A music reporter for Vibe and Rolling Stone
Obviously, none of those people are me. *grin* I’ve actually toyed with the idea of adopting a professional name (like actors with stage names).
Your point is definitely well-taken for companies looking to brand a product or service. For personal branding, I usually recommend putting your company name next to your name (as I have done above — Michael E. Rubin, GasPedal). It’s not perfect, but it at least will help distinguish you from everyone else in Google.
I have to agree with you, Andy. Even though I suffer through mispronunciations and misspellings, there is only one of me on the Internet (or in existence, so far as I know), and that makes it much easier for people to find me.
And when you Google Demopoulos, you get me — if you spell in right or close to right
A colleague of mine has the same name as a convicted child molester… thats pretty bad.
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