Tell a Friend
Free Email Newsletter

Damn, I Wish I'd Thought of That!
Unusually Useful Ideas For Smart Marketers

You Can Be A Word Of Mouth Marketing Supergenius!
Get People Talking About You

Invite me to events, too!

Email:
First:
Last:

We will never release your email address, ever. You can unsubscribe at any time. (Privacy Policy)

Word of Mouth Marketing: How Smart Companies Get People Talking
Gaspedal.com

← Previous | Main | Next →

A rare moment of corporate transparency

Chicagoist released a unique video today -- Sam Zell talking to the management team of the Chicago Tribune.  It's fascinating for lots of reasons, including a look at how a takeover artist talks to his new company, how the Trib is dealing with the changing/collapsing newspaper industry, and how any company faces rough times.

But most of all, it's amazing that such a video exists - and that it is available for all of us to watch.  It is an amazing comment on openness and transparency in the corporate world. Transparency isn't about showing the good stuff - it's about showing the real stuff.

Assuming they approved the release ... major kudos. Only good can come from this sort of public trust.

If it is an unauthorized leak ... let it be a lesson to all companies that everything you say is on the record.

 


Sam Zell's Talk at the Chicago Tribune from margaret on Vimeo.

Comments and Trackbacks (TrackBack URL)

Post a comment

I am holding all comments for a quick approval before I post them. Let’s keep the conversation civil and friendly! Thanks for your patience – and thanks for joining the conversation! (More about this…)

Word of Mouth Marketing Crash Course - Chicago - July 30th - A crash course on Word of Mouth Marketing

You Can Be a Word of Mouth Marketing Supergenius!

Archives