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Will it blend?

October 10, 2007

Blend_2
This is so good.

Blendtec, makers of high-end blenders, have created an amazing, buzzworthy site:  willitblend.com

They grind up iPhones, glowsticks, golf balls, and more. It’s a ton of fun, incredibly viral, and well-done. 

Most important: It’s relevant. It showcases the product and demonstrates it’s key selling proposition.

So many viral stunts are stupid or irrelevant to the product, features, or brand message.  The goal isn’t just to get people to forward your message — it’s to sell products.

My only critique: It’s hard for users to put the videos on their blogs. You have to find the video on YouTube, you can’t just grab it from this site. This probably costs them 50% of the potential word of mouth.

(Thanks to Shareef Mahdavi for the tip.)

Watch them blend an iPhone:

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{ 2 comments }

Julie October 11, 2007 at 1:17 pm

I just learned that babies find these videos extremely fascinating and funny. Much better reaction than Baby Einstein videos.

Lindy Dreyer October 12, 2007 at 3:33 pm

The Chuck Norris episode is GENIUS.
http://www.willitblend.com/videos.aspx?type=unsafe&video=chuck
Blending stuff is fun. Kudos to a company that recognizes the value of that.

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