Five Moms: Are you helping people talk about your cause?

If you have a cause - you have one core action item:  Get people to tell their friends about you.  Everything else flows from that -- ability to raise money, recruit volunteers, achieve your mission -- everything.

But most non-profits are boring.  Same cookie-cutter fundraisers, direct mail letters, etc.

I love what Five Moms is doing.  The group was founded by moms who wanted to stop teen cough medicine abuse. 

Everything about the experience is clear and focused:

Take a look at how many action requests there are on the home page ... with "Tell Your Friends" front and center. It's right smack in the middle of the every page.   Offline, they arm you with everything you need - fliers, sticker, buttons.  If you want to tell a friend, they make it easy. (Great execution by Edelman on lots of this.)

Lesson: How easy is it for your supporters to tell a friend?

Watch my video interview: