If you have a cause – you have one core action item: Get people to
tell their friends about you. Everything else flows from that —
ability to raise money, recruit volunteers, achieve your mission — everything.
But most non-profits are boring. Same cookie-cutter fundraisers, direct mail letters, etc.
I love what Five Moms is doing. The group was founded by moms who wanted to stop teen cough medicine abuse.
Everything about the experience is clear and focused:
Take a look at how many action requests there are on the home page …
with "Tell Your Friends" front and center. It’s right smack in the middle of the every page. Offline, they arm you with everything you need – fliers, sticker, buttons. If you want to tell a friend, they make it easy. (Great execution by Edelman
on lots of this.)
Lesson: How easy is it for your supporters to tell a friend?