I’ve long been a Dell fan.
More specifically, a fan of how Dell has become the showcase for how a company can turn around it’s entire reputation by engaging deep with social media, word of mouth, and truly listening to it’s customers.
Today is a big day for them, and for all brands who believe in the power of customer love:
Jeff Jarvis (who started the Dell Hell firestorm) has written an article in business week that says:
In the age of customers empowered by blogs and social media, Dell has leapt from worst to first.
Here are some previous things I’ve written about them here and here.
(Disclosure: I’m an occasional paid consultant to them. Which sort of proves the point – the companies that bring me in are the ones truly committed to the concept of creating truly happy customers.)
Bonus Video:
Dell’s IdeaStorm is the most amazingly successful customer engagement tool anyone has ever seen. 7000 ideas submitted by customers in just 6 months, with 700,000 page views.
Check it out here and watch my video interview with Caroline Dietz who runs the project.
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