Andy Sernovitz's Damn, I Wish I'd Thought of That!: Astounding email newsletters

Word of Mouth Marketing: How Smart Companies Get People Talking

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Astounding email newsletters

Posted on October 10, 2007 | Link | Tell a Friend

Another entry in the "why I love email newsletters" bit.

The difference between astonishingly good email newsletters and total crap is one thing: Content.

If you just send people one interesting paragraph once a week -- they will let you email them forever.

Spend 5% of the effort you spend blogging on your newsletters and you'll have a never-ending sales machine.

Keywords:

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Word of Mouth Marketing:
How Smart Companies Get People Talking
by Andy Sernovitz
Foreword by Seth Godin,
Afterword by Guy Kawasaki

The practical, hands-on guide to getting people to talk about your company, your cause, and your stuff.

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