Andy Sernovitz's Damn, I Wish I'd Thought of That!: Using email to spread word of mouth

Word of Mouth Marketing: How Smart Companies Get People Talking

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Using email to spread word of mouth

Posted on August 15, 2007 in Video Interviews | Link | Tell a Friend

I snuck up on the team from Vertical Response at eBay Live and interviewed them about how to use email marketing to promote your auction listings and for word of mouth marketing.

Andy Sernovitz interviews Vertical Response

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Word of Mouth Marketing:
How Smart Companies Get People Talking
by Andy Sernovitz
Foreword by Seth Godin,
Afterword by Guy Kawasaki

The practical, hands-on guide to getting people to talk about your company, your cause, and your stuff.

(More Info | Amazon)

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Damn, I Wish I'd Thought of That

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I'm Andy Sernovitz, a fairly helpful marketing guy. I write about word of mouth marketing, ethics, common-sense business, and entrepreneurship.

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