Trading WiFi for feedback
I was at the Corner Bakery chain here in Chicago and noticed that they now have free wireless.
When I logged in, they asked me to take a little survey before I got connected. Seems like a very fair deal - free internet in exchange for a some research.
Just one more way that creative companies can learn more about customers while serving them better.
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Katie Konrath said... (Aug 5, 2007 9:29:46 AM)
I like this idea. As a customer, the availability of free internet greatly affects where I choose to go. Coffee shops with free wireless feel more friendly, and more concerned with their customer to me.
As a result, because of the goodwill the coffee shop has inspired, I'd happily take a short survey like that. It would be a way to say thank you, plus I'd know that the results would be put to good use in creating a better experience. The coffee shop has already demonstrated that they care about their customers, so I trust that they will do good things with their survey results as well.