← Previous | Main | Next →
1. Ask them to.
2. Give them ready-to-paste graphics.
3. Give them ready-to-paste text.
Great examples from BlogHer and Blog Business Summit.
Lesson: If you want word of mouth, you need to make it easy, easy, easy. People are happy to talk about you, but not if it's going to be a big hassle.
 |
|
| Comment on this post | Read Comments (3) | | |
Word of Mouth Marketing:
How Smart Companies Get People Talking
by Andy Sernovitz
Foreword by Seth Godin,
Afterword by Guy Kawasaki
The practical, hands-on guide to getting people to talk about your company, your cause, and your stuff.
Marketing doesn't have to be so hard.
We believe good marketing is more about brains than bucks. The best business ideas are easy to do, inexpensive, simple, and fun.
"Damn, I Wish I'd Thought of That!" is full of unusually useful ideas borrowed from the smartest marketers.
You can have amazing word of mouth.
Word of mouth marketing is something you can do very well. We'll help you get started quickly, with simple-but-intense training, honest answers, and eye-opening ideas. GasPedal's fast, how-to marketing strategies are affordable, easy to execute, and deliver measurable ROI in 60 days.
Learn more: http://www.gaspedal.com
I'm Andy Sernovitz, a fairly helpful marketing guy. I write about word of mouth marketing, ethics, common-sense business, and entrepreneurship.
I'm an author, professional speaker, consultant, and teacher.
I look like this. I'm a Sagittarius. These are my turnons. The greatest album in the world. Full bio here ...
© 2007 GasPedal
Adam Salamon said... (Aug 8, 2007 10:32:33 AM)
Andy, I think your lesson here is an important one. Enablement is definitely something we tend to overlook and underestimate. We must make it as easy as possible for people to talk and spread our message whether its an event, product, or personal brand.
Drew Griffin said... (Aug 9, 2007 12:43:48 AM)
Making it easy to do encourages viral marketing. I will be integrating this into my websites and blogs for now on. Thanks Andy!
Henri Weijo said... (Aug 9, 2007 3:18:41 AM)
Flow Festival here in Helsinki did just what you described.
They sent an email to all newsletter subscribers with a ready-made text and a link to their forum-friendly image.
I was so impressed I even blogged about it:
http://www.facade.fi/?p=32