Word of Mouth Marketing Class at Northwestern
This week I started teaching "Word of Mouth Marketing and Communications" at Northwestern's Medill School of Journalism. I think it is the first graduate course on the topic.
There are 20 smart students in the class, most of whom have full-time marketing jobs. Smart group.
You can read the syllabus, reading list, etc. here.
The big project is the class blog, where all the students are assigned to blog publicly and actively. I'm optimistic - 20 of us x 3-4 posts each week could be a really fantastic blog. They haven't done much yet, and I know it's hard to get started ... so post encouraging comments!
Here are the students' names. This is part of lesson one: Everything is public in the blogosphere! (I will respect any requests to remove any name for privacy reasons.) Let's see if they are googling themselves. Class - if you see this post, please comment.
- April Djakoniya
- Audrey Irawan
- Belinda Alvarado
- Catherine Schneider
- Christopher Cushman
- Daniel Buescher
- Dee Hildy
- Gina Merola
- Gitanjali Saini
- Jesse Greenberg
- Jessica Powell
- Kate Kortenkamp
- Lisa Spengler
- Matthew Rolnick
- Samir Sheth
- Samuel Karow
- Stephanie Somers
- Vanessa Shropshire
- Yu Wang
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| Comment on this post | Read Comments (5) | | |
Belinda (Bayleeenda) said... (Jun 21, 2007 10:28:56 AM)
Wow - feeling quite, well "public" right now.
500 barf bags (switching topics) - I'll grab some this week. I'll try for 2. See if I can get more - not sure how those sitting around me may feel about giving up theirs!
Cathy K said... (Jun 24, 2007 10:13:30 PM)
Aloha--Just a quick clarification on my name.
Among the many, many things I have neglected during my time in this program, I never filed the appropriate paperwork involved with changing from my maiden to married name at NU. Getting married mid-program has its disadvantages. =) It is somewhat bitter sweet to explain, for what may be the very last time ever, my last name is no longer Schneider but Kraus. So, if we are working on my Google presence (which I think is awesome, by the way) can we change it to Kraus?
Kate Kortenkamp said... (Jun 25, 2007 12:39:48 PM)
I Googled myself today (which I haven't done in quite some time. In addition to the other items about me that have been around for a while, I was surprised to see that our class blog, and your Web site had become the top two on Google! I don't know how I feel about that. . .
Dee Hildy said... (Jun 25, 2007 10:43:15 PM)
Got it, thanks Andy!
Andrea Morris said... (Jun 26, 2007 1:09:16 PM)
Totally jealous of your class! I think this is one class that I would love to participate in. :-)