Previous post:

Next post:

Seth Godin on happiness, respect, and word of mouth

June 4, 2007

I asked a few simple questions to a bunch of smart marketers.
Enjoy this great answer from Seth Godin.
Great marketing comes down to one simple idea: Earn the respect and recommendation of your customers, and they will do the rest. What is your advice for any company that wants to …
1 … make people happy?

Surprise them with positive work that exceeds expectations.
Do great design.
Be kind.

2 … earn respect?

Keep your promises.

3 … get a word of mouth recommendation?

Do #1 and #2.

Thanks, Seth!

Read all the answers.

Share This Post

Email to a friend:

Privacy: We won't save or reuse these emails.

Thanks for the word of mouth! Your message has been sent!

Please enter a valid email.

Your email failed. Try again later.

Comments

0 comments. Read them below or add one. (Trackback)

Comments on this entry are closed.

Previous post:

Next post:

Your Friendly Host

I'm Andy Sernovitz, a fairly helpful marketing guy. I write about word of mouth marketing, ethics, common-sense business, and entrepreneurship.

I'm an author, professional speaker, consultant, and teacher.

I look like this. I'm a Sagittarius. These are my turn-ons. The greatest album in the world. Full bio here...

I Teach Word of Mouth Marketing

GasPedal LogoYou can have amazing word of mouth.

Word of mouth marketing is something you can do very well. My company GasPedal will help you get started quickly, with simple-but-intense training, honest answers, and eye-opening ideas. GasPedal's fast, how-to marketing strategies are affordable, easy to execute, and deliver measurable ROI in 60 days.

Learn more: http://gaspedal.com

Social Media Business CouncilJoin the Social Media Business Council, a brands-only community that helps large organizations build successful social media programs.

Learn more: http://www.socialmedia.org

Tell a Friend

We will not use email addresses for any purpose other than sending this recommendation. (Privacy Policy)

Thanks for the word of mouth! Your message has been sent!

Please enter a valid email.

Your email failed. Try again later.