If you’re going to personalize your marketing with customer purchase data, do it right or don’t do it at all.
See the attached email I received from ProFlowers asking if I want to send flowers to Keith and Robert. This would not make my wife happy.
Even worse, last time I send something to Keith was for a bereavement. Not something to repeat, or be used in a promotion. I don’t know who Robert is.
The lesson: When mining your database for promotional purposes, do it very very carefully.
With that said … ProFlowers
is the best flower delivery service there is. Great flowers, well
packaged, with a really nice vase included. I definitely recommend
them.
<click picture for closeup>
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{ 1 comment }
Terrific post Andy!
A great reminder to all professional about the issues associated with email and database mining.
–Bruce Judson
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