My day at Dell

I just spent a marathon day at Dell, meeting with dozens of key people working on their word of mouth, web 2.0, and social media projects (disclosure: they are a client).

There are a ton of things wonderful things happening there that I can't discuss publicly. But here's what I can tell you:

Dell is a company that gets it. There is a huge movement inside that organization that truly understands and appreciates the power of listening and engaging with customers, employees, and community. It's not PR fluff either ... it runs deep, it's widespread, and it's genuine.

Like all huge companies, it'll take a while for it all these ideas to surface and it will be a challenge to figure out how to implement everything. But I'm optimistic and energized. Keep an eye on these folks.

Working with Dell has been invigorating. Cube-dwellers everywhere:  Rejoice -  there is hope that big companies will get it!