Blogging is a long-term game.
You’re not going instantly viral. You’re not shooting for the home run post.
But every post builds your reputation. Every post drives you hired in the search engines. Week after week, more people know about you and what you do.
And then, out of the blue … you get the big win.
My friend Scott — the Nametag Guy — hit it big:
The Today Show was doing a segment about wearing nametags, googled the word “nametag,” found me at the top of the page one, and then did a story on my business:
And THAT’S exactly I blog every single day :)