This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day.
If you’re like most people, your mailbox is full of bills and junk. Nowadays, it’s not often that people get truly personal stuff in the mail.
So to make their direct mail more direct, a Porsche dealership took one of their cars to a nearby neighborhood for a photo shoot. They took pictures of the car in front of people’s driveways and left postcards of each photo in their mailbox with the headline, “Your dream car is closer than you think.”